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 Laura
Trice, M.D.
Head
Cookie Cutter
Dr. Laura Trice, the CEO of Laura’s
WJF based in Venice, California, started
baking cookies at a very young age at her Grandmother’s
farm in Massachusetts. 
Laura received her B.A. from Smith
College with a double major in Chemistry and French
Language & Literature. She received her M.D. from
the University of Vermont’s College of Medicine.
As a medical student, Laura, who was training at Maine
Medical Center in her home town of Portland, Maine,
was mentored by Christiane Northrup, M.D., author
of Women’s Body’s, Women’s Wisdom.
She trained at the Poland Spring
Health Institute, assisting in Primary Care, and at
Healthy Mother Healthy Baby Midwifery clinic in Nyuh
Kuhning, Bali. Dr. Laura also trained in Chicago and
up-state New York and received honors in Psychiatry,
Endocrinology, Family Practice, Community Medicine
and Medical Education.
Like every other college student,
she loved “junk food.” As a result of
coming from a nutritionally conscientious home and
having traveled around the world, she tried a variety
of diets available looking for what provided her body
with the best fuel and used interesting flavors she
had tasted while abroad. While in medical school,
she saw how people suffered due to illnesses that
could have been prevented with better nutrition. Dr.
Laura realized that she was just like her patients
in that she only ate the food that tasted great to
her. She realized that most cookies available seemed
to be either good for you (but not taste very good)
or they tasted great (but were based in white flour,
white sugar and hydrogenated oils). She began creating
recipes that tasted as good or better than any treats
out there, but used whole grains and whole sweeteners.
In 1997, while working on the
set of 7th Heaven, Dr. Laura would bring cookies to
the set from time to time. Acting as Set Medic, she
noticed that when people ate donuts for breakfast,
lots of people came to her with headaches several
hours later. This did not seem to happen when they
ate other foods, including her treats. One day, she
noticed that some of the truck drivers on the set
were actually eating her cookies for breakfast instead
of donuts! This is when she realized that the regular
person thought her cookies tasted great! And, that
by making something that tasted great and was also
good for people, people would make better choices,
be able to prevent certain health issues in the future,
AND feel better along the way.
This passion for healthy and great
tasting food led to Laura’s WJF,
est. 2001. Her sister, Stefanie, reminded her about
the photo of Laura baking and her other sister, Elizabeth,
designed the logo and the company was born.
As the lead formulator of Laura’s WJF, Dr. Laura is committed to creating flavorful
and satisfying food that she is comfortable eating
herself and sharing with friends and family while
maintaining very high quality standards in every batch.
In addition to her love of delicious foods, Dr. Laura
utilizes her love of writing and mind/body health
knowledge to facilitate writing programs with medical
students, private and academic groups on both coasts.
Since 2002, Dr. Trice has been affiliated with Promises,
a recovery center based in Malibu and West Los Angeles.
Due to client response, Writing
in Recovery™ can now be found in Promises'
Residential Programs (West Los Angeles & Malibu),
Malibu Extended Care, Staff Trainings, and individual
referral programs. She was honored by Smith College
for her programs.
Laura currently resides in Venice,
California and enjoys gymnastics (she’s working
on handstands, front hand springs and back tucks right
now), bicycling, rollerblading and tennis—when
she can find the time! She still loves her cookies
and gets excited watching them come out of the oven.
You can still find her using her 110 pounds to try
and turn over a 50 pound bag of coconut at the bakery
to make sure they are using the coconut with out chemical
additives. She sees feeding her friends and families
and feeding your friends and family as a huge responsibility
and works to continue to deserve your trust.
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