Privacy Policy


Cuddletime, Inc., and its affiliates, including Laura‚Äôs WJF (collectively “LWJF”), is committed to maintaining the privacy and accuracy of your personal information and to protecting such information from loss, misuse, unauthorized access, alteration and destruction. This Privacy Policy applies to all LWJF Web site(s) (the “Web site(s)”). To the extent local laws provide for additional protections beyond those provided by this Policy, LWJF will endeavor to comply with such laws at all times. The LWJF Web site principally are designed for the benefit and use of its customers, and seeks to furnish information that may be of interest or use to them.

Please read this Privacy Policy carefully to understand how your personal information will be treated as you make full use of our Web site(s). This Privacy Policy may change from time to time, so please check back periodically. Feel free to contact us with any questions or comments regarding our privacy practices.

Control Over the Collection and Use of Personal Information

LWJF wants to give you as much control as possible over information that personally identifies you (“Personal Information”). In general, you can visit our site without telling us who you are or revealing any of your Personal Information. There are times, however, when we may need this information from you. This includes when you (1) purchase products or request information to be sent to you, (2) contact us about our products or services, (3) subscribe or unsubscribe to a newsletter, or (4) utilize services on LWJF Web site(s).

You may always opt-out, or choose not to submit your Personal Information, but this may limit your access to certain services and/or areas within various LWJF Web site(s). For those who do submit Personal Information, the data is available for review, revision or removal at any time. This can be accomplished by contacting us at or at the following address:

Cuddletime, Inc.
Attn: Web Site Services
4712 Admiralty Way #146
Marina Del Ray, CA 90292

Personal and Non-Personal Data

Personal Information is data that can identify you as a unique user such as name, address, telephone number or e-mail address. We collect Personal Information only where we have first requested it from you to fill and manage orders, answer questions, and/or you have voluntarily submitted it to us via any of our Web site(s). We may use the information to respond to your requests, improve our level of service and the content of our Web site(s), or for monitoring usage of our Web site(s).

We also automatically gather certain Non-Personal Information about the usage of our site such as the total number of visits to our Web site(s), the number of visitors to each page of our Web site(s), and the domain names of our visitors’ Internet service providers. We use this information, which remains in aggregate form, to understand how our visitors use our Web site(s) so that we may improve the online experience and better facilitate your visit to our Web site(s). We do not connect this non-personal data to any Personal Information we collect from you.

How LWJF Uses Collected Information

We will use collected Personal Information to reply to your requests and inquiries, to process orders, to service accounts, and to assist with questions about us, billing, or use of our products. Collected data will generally be kept at our headquarters in Venice, California, U.S.A.

We may collect Personal Information from you, such as contact information, demographic information (i.e. your zip code) or information regarding your opinion of a product or service, via online surveys or related research tools. This may be used by LWJF to better provide you with information and services that you requested or may find useful.

We also may use your Personal Information to provide you with updated information on LWJF products and services, to alert you to special product offerings, or to engage in other targeted marketing activities.

You may elect not to have your Personal Information used for any of these purposes (“opt-out”) by notifying us at the address listed above or by contacting us via the Web site. Where applicable, you also may opt out by checking the box that indicates, “Check here if you do not want Personal Information disclosed.” In certain cases where appropriate or required by local law, we first may ask for your consent (“opt-in”) before communicating with you.

Collection and Use of Non-Personal Information

Our Web services automatically gather certain non-personal information about the usage of our site(s). We collect this Non-Personal Information only on an aggregate basis and we may analyze such data for trends and statistics in the aggregate and without any link to personally identifiable data.

The following collective data, which is used for internal purposes, may help us improve your online experience:


To enable us to provide customized and personalized services, we may use cookies to store and sometimes track information about you. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer. Cookies, by themselves, do not tell us any personally identifiable information about you. However, if you choose to furnish the site with personally identifiable information (i.e. your e-mail address), that information could be linked to the data stored in the cookie.

You have the ability to accept or decline cookies by modifying your browser settings. Please refer to your Internet browser’s instructions or help screen to learn more about these functions. If you choose to decline cookies, you may not be able to fully experience the features of this Site or other Web sites that you may visit.

Visitation and Login Tracking

We may track the total number of visitors to our Web site(s), the number of visitors to each page of our Web site(s), and the number of visitors that logs in to visit certain areas or utilize certain functionality of our Web site(s). Such information is not linked to any personally identifiable information that can identify any individual person. We may share this information in aggregate form with corporate partners and/or third party vendors for analysis of the current uses of the LWJF Web site(s) and to assist in future Web site development and operating of our Web site(s).

Security of Data Collected

LWJF takes very seriously its responsibility to keep your Personal Information private. With all such data being stored at our corporate headquarters in Venice, California, U.S.A., we take all reasonable steps to protect your Personal Information through the use of technologies and processes such as access control procedures, network firewalls and physical security. These technologies and methods increase the security and privacy of information traveling to, from and within our Web site(s).

We also safeguard Personal Information from unauthorized access. Only authorized LWJF personnel or agents carrying out permitted business functions are permitted to access Personal Information. Employees who violate LWJF’s privacy access policies are subject to disciplinary actions, including termination when appropriate. LWJF online orders that are handled through PayPal, which utilizes Secure Socket Layer (SSL) technology to protect the transmission of your personal information via the Internet. This technology encrypts the information prior to transmission over the Internet between your computer and our servers. While PayPal has implemented SSL technology for most purchasing purposes, we cannot guarantee the privacy of all transmissions to and from LWJF Web site(s).

Sharing Collected Data

Generally, collected data will be stored at our headquarters in Venice, California U.S.A. and it may be shared with offices of our wholly-owned LWJF affiliates in your country or other countries as applicable. This includes Personal and Non-Personal Information as defined above.

We may share Personal Information and/or Non-Personal Information in aggregate or partial form with LWJF’s wholly-owned affiliates, corporate partners and/or third party agents for analysis of the current uses of the LWJF Web site(s), to assist in future Web site development and operating of our Web site(s), and to furnish information to you about LWJF products and services.

We also may disclose Personal Information when required to do so by law or when such action is necessary or appropriate (a) to conform to the edicts of the law or comply with legal process served on LWJF, (b) to protect and defend the rights or property of LWJF, or © to protect the personal safety of users of our Web site(s). We reserve the right to contact the appropriate authority at our discretion when it appears that activities that are illegal or violate LWJF’s terms of service are taking place within the context of a member account.

The Privacy of Children

We currently do not knowingly collect or use Personal Information from children or minors, as those terms are defined or understood under the local laws where a Web site user resides, and we will not do so in the future without first obtaining verifiable consent from a parent or legal guardian. Should a user whom we know to be a child or minor as defined by local applicable laws send Personal Information to us, we will only use that information to respond directly to that child, seek parental consent or provide parental notice.

Practices of Third Party Web Sites

LWJF is not responsible for the data collection, use practices or content found on the third party sites of merchants and other companies to which LWJF’s Web site(s) may link, nor are we responsible for the data collection and use practices of those Web sites that link to LWJF Web site(s). Please review the individual Terms and Privacy Policies at each third party site.

Links To and From LWJF Web Site(s)

LWJF provides links to various Web sites for your convenience. LWJF does not monitor content on Web sites to which is links for accuracy and shall have no responsibility or liability for the content contained on these sites. LWJF does not monitor content on Web sites linking to LWJF Web site(s).

LWJF does not require requests for, nor provide consent for, links to its Web site(s). Links to LWJF Web site(s) must be in accordance with LWJF’s Linking Policy. In turn, LWJF does not request permission to link to Web sites except where expressly requested by the owner of those Web sites.

LWJF reserves the right to demand the removal of links to its Web site(s) at any time for any reason and also responds to requests to remove links from its Web sites. Such requests should be sent through the contact us feature of LWJF Web site(s) and must indicate the link, where the link was found, the reason for the request and the authority of the requestor to make the request. This authority must include direct ownership of the Web site in question.

If you have complaints about any link from any LWJF Web site, please contact us.

Consent and Agreement

By using the LWJF Web site(s), you signify your agreement to the terms and conditions of this Privacy Policy. If you do not agree to these terms and conditions, please do not disclose any Personal Information to the LWJF Web site(s). If you have any questions or comments about our use of Personal Information or about this Privacy Policy, please contact us via this Web site or at the address listed above. LWJF will use reasonable efforts to promptly investigate any complaint you may have regarding our use of Personal Information and to comply fully with the legal and regulatory supervisory authorities responsible for enforcing our adherence to the privacy principles stated above.

Changes to Policy

This Privacy Policy may be revised periodically. By using LWJF Web site(s), you acknowledge our right to change this Policy, without prior notification. We recommend that you visit our Policy regularly so that you are aware of any changes made to this Policy.

Last Updated: September 13, 2007

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